Brand Identity Guidelines

Centrul de Inovare
Toxicologică

CIT — Manual de identitate vizuală

Explorează identitatea

Color Palette

Two primary colors — a deep cobalt blue and a vibrant lime green — form the entire CIT palette. Use them with intention.

#5C81CE
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Albastru Azur Culoare de accent
#B4E678
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Verde Pistaș Culoare de accent
#4F5963
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Gri Antracit Culoare neutră
#C6C6C6
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Argintiu Mat Delimitări și structură grafică
#103D9A
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Albastru Regal Culoarea generală de brand
#81CC25
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Verde Pajiște Culoarea generală de brand
#0E1821
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Negru Cărbune Ton închis
#FFFFFF
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Alb Pur Fundal principal și lizibilitate
#0B1F48
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Albastru Midnight Ton secundar
#58940F
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Verde Masliniu Ton secundar
#000000
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Negru Absolut Contrast maxim
#E6E6E6
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Gri Perlat Contrast subtil pentru secțiuni

Type System

Two font families work in harmony — Montserrat for bold structure, Inter for clear readability at every size.

Poppins Headings, Display, UI Labels
Aa

Innovation Through Science

Aa Light 300
Aa Regular 400
Aa Medium 500
Aa SemiBold 600
Aa Bold 700
Aa ExtraBold 800
Aa Black 900

Type Scale

Display / 72px Poppins 900
Innovare
H1 / 48px Poppins 800
Heading One
H2 / 36px Poppins 700
Section Heading
H3 / 24px Poppins 600
Card Title
Body / 16px Poppins 400
Body text for paragraphs, descriptions, and general content. Comfortable line-height for extended reading.
Label / 12px Poppins 700
Section Label / Caption

The Orbital Pattern

Five concentric rings with orbiting dot nodes — a molecular motif representing the precision and interconnected nature of toxicological science.

Orbital pattern on white
SVG PNG
Orbital pattern on blue
SVG PNG
Orbital pattern on dark
SVG PNG

Brand in Context

The CIT brand applied across key touchpoints — printed collateral, digital interfaces, and environmental applications.

CIT Letterhead
CIT Folder
CIT Roll-up Banner
CIT Branded Pen
CIT White Tote Bag
CIT Black Tote Bag